Bumi Serasi started off the magazine to call it "Kuching Talk". Although the horizon was not just confined to the capital city, but the name itself was a limiting factor.
Probably with that in mind, the publisher recently renamed the tourism publication "Borneo Talk" to give a sense of wider geographical coverage.
With the name change, I hope Bumi Serasi would set a greater mission to take the state's tourism to a greater height.
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