From tHe Spring we moved on to Boulevard Shopping Complex. On the day of its opening, it caused a big stir in Kuching. I learned that the traffic was jammed for miles long on that day.
Boulevard Hypermarket made a mark in Miri where it gave a wholly new shopping experience. It is timely for it to spread its wing to Kuching and build inroad into the market.
A truly hyprtmarket, Boulevard has a double-levelled basement carpark to accommodate the hypervolume of shoppers. It essentially aims at the broad-based domestic consumer market with competitive pricing and wide merchandise range. Boulevard is, therefore, appealing to a very broad sector of the local market.
In the hypermarket, I was amazed by the streams of shoppers. The traffic flow was congested and non-stop, making the whole place so very bustling.
I believe Boulevard has all the criteria to make another mark in Kuching.
Boulevard Hypermarket - it aims to be a market leader.