All the while until Nov. 5, I had been instilled with the belief that the mantras in real estate investments were location, location and location. But, the latest issue of The Edge in its extensive coverage on The Edge Investment Forum On Real Estate 2007, changed my perceptions.
Ho Chin Soon Research Sdn. Bhd.'s director Ho Chin Soon in his "Where are the property hot spots?" said, "The new real estate mantras are location, timing and branding. What is the use of right location (hot spot), if the timing is wrong?"
The new mantras are logical and relevant, especially in KL.