Ah Jib Ge is a great image builder!
Our PM suffered some setbacks in his personal image in the past. To win back the loss, Ah Jib Ge embarked on image-building and projected himself to be a rakyat leader.
Don't belittle having kopi-o with ordinary folks in an open market. It works wonders in bringing Ah Jib Ge close to the rakyat.
It is perfectly alright for leaders to build up good image. Laders like Goh Chok Tong (Singapore's previous PM) and the late Reagan (the past president of USA)all engaged image consultants to build up their public images during their political career life.