We just received 100 VMY (Visit Malaysia Year 2007) badges from the Ministry of Tourism. Our front-liners are required to put on the badge to create awareness and to add impact to the tourism promotions.
This little support material is cute and certainly is for good cause. We all love it and give the Ministry our big hand.
But what we are bemused is the timing of the despatch of the badges-we received them when VMY is almost halfway through. The intended publicity is therefore very much less (as far as the VMY badges are concerned).
There is no doubt that the VMY badges came late by any standard. What is of interest is: is it due to administrative delay in despatch or simply a late decision on VMY badges?
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